Research frontiers in marketing - dialogues and directions : 1978 educators' proceedings of the American marketing association held in Chicago, August, 6-9, 1978
- Författare
- (Edited by Subhash C. Jain)
- Genre
- Konferenspublikation
- Språk
- Engelska
| Förlag | År | Ort | Om boken | ISBN |
|---|---|---|---|---|
| American Marketing Association | cop. 1978 | USA, Chicago, Ill | 442 sidor. | 0-87757-109-0 |